Through the synergistic action of Meta Ads, Google Ads, Newsletter, and Push notifications channels, we achieved an increase in income of as much as 1,129.08% during the campaign.

We divided the campaign into two phases – the teaser and the converting phase.

During the teaser phase, we released video content on the YouTube channel, where the emphasis was on models wearing Fashion&Friends items. Through the black background and spotlight, we emphasized the movements of the model and achieved additional dynamics.

Furthermore, in the converting phase, we used Meta Ads with custom creatives that we placed on the ads with the help of the Hunch creative automation platform. Additional website traffic was brought by Google ads.

All paid channels are additionally supported by owned channels – Newsletter and Push notifications, which rounded off the communication with users that we acquired earlier and now we wanted to encourage them to take action, i.e. shopping.

In addition to action ads, Always-on Search campaigns were also active all the time.

The Black Friday campaign produced outstanding results, exceeding the planned target, and it should be especially noted that half of the revenue came through the application, which created a base of loyal users, thereby reducing the cost per conversion.